Sophisticated & Bold

Where German tradition meets the richness of all-natural honey in every pour

Original Recipe

Refined Craft. Real Honey. Timeless Flavor.

From the forests of Germany to modern mixology — Bärenjäger has perfected the art of honey liqueur. Crafted with 100% real honey and a centuries-old recipe, it delivers smooth, natural sweetness and a touch of heritage in every sip. A legacy reborn for today’s cocktail lovers.

Authentic Heritage

Born in 18th-century Germany, Bärenjäger carries the spirit of craftsmanship and tradition in every bottle.

Made with Real Honey

Each bottle contains 225 g of pure, natural honey from Yucatan – no artificial flavors, no shortcuts, just authentic sweetness.

Versatile & Refined

Enjoy it neat, on the rocks, or in cocktails — from a cozy Hot Toddy to a modern Bee’s Knees.

Award-Winning Design

Redesigned with Stranger & Stranger and honored with Gold at The Spirits Business Packaging Masters.

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Our Origin

From Bear Hunters to Cocktail Connoisseurs

In the rugged forests of 18th century Germany, a remarkable story began to unfold. Originally crafted as a potent lure for bears, Bärenjäger Honey Liqueur emerged from a secret recipe passed down through generations.

Hunters, armed with a mix of ingenuity and necessity, developed this sweet concoction to attract bears, a testament to their resourcefulness in the wild.

The magic of Bärenjäger lay in its real honey, harvested from the thriving hives nestled among the landscape. With each drop, the liqueur captured the essence of the countryside, combining rich sweetness with a hint of adventure.

But as time went on, the hunters discovered that this delightful blend wasn’t just a tool for their pursuits; it was a treat to savor. They began to enjoy it as a cordial around campfires, sharing stories and laughter as they toasted to their camaraderie and the bounty of nature.

As the years rolled on, Bärenjäger transformed from a bear-hunting lure into a beloved liqueur, cherished by those who understood its rich history and unique flavor. Its smooth, honeyed profile, with subtle hints of spices, made it the perfect addition to cocktails, elevating every gathering and celebration. Whether mixed into a refreshing drink or enjoyed on its own, Bärenjäger embodies a spirit of ingenuity, craftmanship and indulgence.

Today, Bärenjäger Honey Liqueur stands as a bridge between past and present, celebrating its origins while inviting a new generation to discover its charm. Each bottle tells the story of fearless hunters and the sweet nectar of their labor, inviting you to partake in this rich legacy. Raise a glass and experience the essence of Barenjager—a liqueur that sweetens every moment and transforms ordinary occasions into extraordinary memories.

THE ORIGINAL HONEY LIQUEUR

From the Heart of Germany

A Classic Reborn

Born from a centuries-old German recipe, Bärenjäger captures the pure essence of real honey. Smooth, golden, and naturally sweet — yet never overpowering — it balances floral and herbal notes for a refined, warming experience. Crafted with 100% natural honey and 35% ABV, it’s as timeless as it is versatile: perfect neat, on the rocks, or in a Hot Toddy.

Sweetened by Nature

Tasting Profile

Rich honey body with light hints of wildflowers, oak, and spice. Naturally sweet yet perfectly balanced — warm, inviting, and unmistakably smooth.

#2

Ranked ‘Honey Liqueur’ in the USA

(Nielsen’s (Cal Yr 2024 W/E 12/28/24))

35%

Alcohol by volume

225g

Real premium honey per bottle

WHERE REAL HONEY MEETS REAL BOURBON

Crafted in Harmony

Where real honey meets real Bourbon

A bold twist on tradition — Bärenjäger Honey Bourbon unites premium American bourbon with pure, natural honey for a smooth yet powerful flavor experience. Rich notes of vanilla, oak, and spice blend perfectly with the warmth of honey, creating a liqueur that’s both robust and refined. Enjoy it neat, over ice, or in cocktails like the Honey Old Fashioned or Whiskey Sour for a touch of golden sweetness.

Sweetness & Strength

Tasting Profile

Full-bodied and smooth with a deep honey foundation and layered bourbon warmth. Hints of vanilla, toasted oak, and cinnamon spice lead to a lingering, velvety finish — balanced, bold, and unmistakably distinctive.